Why Is Verizon Selling Personal Massagers?

Mobile carriers make a lot of money from accessories. Often, that’s why they really want to get you into a store to buy your phone—not for the phone, but for the cases and batteries and PopSockets and whatever.

But … how about a personal massager? What is this, Hammacher Schlemmer? Verizon pointed out to us today—very weirdly, I must add—that it is now selling a line of Therabody massagers(Opens in a new window) ranging from $99 to $599. These are mostly intense, percussive massagers, not “massagers,” although I guess any massager can be a “massager” if you put your mind to it.

So why? Looking through the depths of Verizon’s online store, I kind of got a clue. Verizon has categories marked “home” and “health.” It wants to be your smart-home store and your connected-health store; it sells robovacs and gaming mice, neither of which, like a Theragun, I would be likely to buy from Verizon.

“Not only does Verizon provide an excellent network experience, but we also offer a curated selection of the best smart accessories that work on our home and mobile networks. That includes items like the Nest products, iRobot Vacuums, our iCoin Wallet and many more premium products/experiences such as the Therabody personal massager series,” a spokesman said.

Still, though, it’s super weird for Verizon to be selling health-care products that are neither an accessory for a mobile device nor connect to a mobile network. AT&T and T-Mobile do not appear to sell personal massagers.

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If Amazon ever has some sort of supply-chain-driven shortage of Theraguns, though, or you get a Verizon gift card and have sore muscles from carrying your oversized Galaxy Tab S8 Ultra, you know where to turn.

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