• Jade Darmawangsa has 381,000 YouTube subscribers and has expanded her channel into a full-time business by working with brands on sponsorships and collaborations.
  • Darmawangsa uses a media kit as a tool to showcase her value to a brand or company.
  • She shared the exact 4-page document she uses to land deals and the rates she charges. 
  • Subscribe to Business Insider’s influencer newsletter.

YouTube creator Jade Darmawangsa (381,000 subscribers) expanded her channel into a full-time business by working with brands on sponsorships. 

Her social-media business mainly generates income through brand deals and the Google-placed ads that play in her YouTube videos, she told Business Insider.

On average, she charges between $2,000 and $5,000 for a YouTube brand sponsorship, and between $500 and $2,000 for a sponsored Instagram post, she said. On YouTube, her monthly earnings vary, and the most she’s made from a single video is around $5,000, according to a screenshot of her dashboard viewed by Business Insider.

When trying to land brand deals, Darmawangsa uses a media kit as a tool to showcase her value to a brand or company. Media kits often contain a variety of types of information, including performance metrics, which are a key component for brands, according to Alessandro Bogliari, the cofounder and CEO of The Influencer Marketing Factory.

“When I say metrics, I don’t talk only about vanity metrics (likes, comments, views) but also about conversions,” he said in an email earlier this year. “A lot of brands are looking not only anymore for brand awareness but for real conversions (sign-ups, e-commerce sales, use of promo codes, etc). If we see any reference to actual important numbers and metrics in an influencer kit we know that we are talking with a professional that cares about giving real value to our client.”

Darmawangsa’s media kit

  • YouTube’s Partner Program lets creators monetize their videos with Google-placed ads. 
  • YouTube pays creators a certain rate based on the type of audience their videos attract, and often talking about money can net an influencer more per view than many other topics, according to finance creators.
  • We spoke with several finance influencers on exactly how much money they’ve made a month, per 100,000 views, and in a single year on YouTube. 
  • Subscribe to Business Insider’s influencer newsletter: Insider Influencers.

This is the latest installment of Business Insider’s YouTube money logs, where creators break down how much they earn.

Attorney Erika Kullberg started her personal-finance YouTube channel one year ago after leaving her job as a corporate lawyer and she now has about 71,500 subscribers.

Though Kullberg’s YouTube channel doesn’t have millions of subscribers, she is still able to earn a sizeable amount of money each month because of her video content and the audience her channel attracts. She films videos about personal finance, passive income, investing, and stimulus-package updates.

The audiences these topics attract are valuable to advertisers, who usually pay more money for an informative business-related video than a vlog-style video. In short: Talking about money on YouTube can make creators a lot of it, according to some personal-finance creators like Kullberg. 

Toward the end of April, Kullberg’s channel was accepted into YouTube’s Partner Program — making May the first month she earned revenue off YouTube, she said. Her channel reached 1.8 million views that month, and her most viewed videos were about the stimulus package.

Business Insider spoke with several finance influencers on exactly how much money they’ve made per 1,000 ad views, per 100,000 views, in a month, in a year, and the most amount of money they’ve earned on a single YouTube video. 

Here’s a comprehensive

YouTube Music can now cast your uploaded songs to a smart speaker even if you don’t have a premium account. 9to5Google has confirmed the welcome change, which is merely one of the many transformations the app has gone through and will keep on going through after Google Play Music’s shutdown. Google rolled out the ability to play your own music files, regardless of where you got them from, on YouTube Music earlier this year. However, as Ars Technica noted a few months ago, the app’s free tier didn’t come with the ability to cast the songs in your library to a speaker.

graphical user interface, website: YouTube Music

YouTube Music

The restriction can a be a major cause of disappointment, since it can make you feel like you don’t own the songs you already purchased. Thankfully, that’s no longer the case. 9to5Google says smart speakers now show up in the list of Cast devices whether you’re a paying customer or not. That said, the app will remove YouTube Music album and playlist tracks from the queue if you’re a free user. A notification will pop up on your screen that says “Only uploaded music can play on your speakers. Get Premium to play all of YouTube Music.”

The tech giant launched YouTube Music a couple of years ago, but it’s only recently that it began ramping up the app’s feature releases. It started shutting down Google Play Music in favor of YouTube Music in September, but you have until December to transfer your data out of the defunct service.

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To make the Google Play Music users transition smoother, Google has added a new feature to the Google Assistant that lets you play your personal YouTube Music playlists on Android.

Google Play Music has already bid adieu to many regions. And is going to stop working for all the users around the world this month. YouTube Music is the chosen one to carry on Play Music’s legacy.

The Mountain View giant has done all it can to make this transition from Play Music to YouTube Music as smooth as possible. In fact, Play Music subscription that goes beyond September will be converted to Play Store credits.

A tool was also provided by Google to help the Play Music users transfer their data over to the YouTube Music app. For the unaware, we have recently reported that the Google Play Music has already vanished for some on Windows OS.

However, in process of making YouTube Music compatible with its other apps, Google is making some efforts. Because, as per 9to5Google, Google Assistant is now equipped with one more feature supporting YouTube Music.

Apparently, users will be able to ask Google Assistant to play their personalized and personally curated YouTube Music playlists. Personal playlists are maintained and created by the users themselves.

This common task was not supported earlier for YouTube Music

Interestingly, this simple task of being able to play personal playlists from YouTube Music was not supported by Google Assistant. And we know YouTube Music is there for quite a while now.

So, take this as a step to make Google Assistant, as capable and featureful for performing YouTube Music related tasks. There are multiple reports that highlight that Google Assistant on Android is working to play personal YouTube Music playlists.

You simply need to say: “Hey Google, play X

  • Creators on platforms like YouTube, Instagram, and TikTok make money off their online success in a number of ways. 
  • From ads on videos to promoting brands, selling merchandise, and earning revenue through affiliate marketing, creators have several potential revenue streams.
  • We broke down the nine main ways influencers earn money on and off those platforms.
  • Subscribe to Business Insider’s influencer newsletter: Insider Influencers.

Influencers make money from their success online in a number of ways.

From getting a share of revenue from YouTube ads to promoting brands, selling merchandise, and earning commissions through affiliate marketing, creators have a variety of ways to make money from their audiences.

YouTube advertising can prove unreliable — especially if a creator’s videos contain controversial content — so many influencers are diversifying their revenue streams.

Some top TikTok creators are earning huge paychecks. Forbes ranked the top-earning TikTok stars in the last year, with Addison Rae Easterling taking the top spot at $5 million in estimated annual earnings, followed by Charli D’Amelio at $4 million. 

Many creators go beyond apps’ built-in monetization features to streams like paid song integrations, brand deals, app marketing, merchandise, and promoting product sales on other websites like Etsy and Depop. And with the help of a manager or agent, creators can get lucrative sponsorship deals with big consumer brands.

Here are the nine main ways influencers earn money on YouTube, Instagram, and TikTok:

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