A kitchen table discussion spurred three women to found their own wine company, and now, the three of them are vying for the final prize of $100,000 seed money on the I Quit show on Discovery Channel this Saturday.

Esrever Wines was founded in 2011 by friends Jasmine Dunn, Tyshemia Ladson, and Ashanti Middleton, and they produced and bottled their first wine in 2018. “Esrever was started at Jasmine’s mother Cheryl’s kitchen table,” says Ladson. “Her home was our refuge from the world ever since we were in elementary school, and her kitchen table became our boardroom.”

One evening, the three friends were gathered around the table discussing the joys and pains of life. “We all share a love for wine and surprisingly, had ran out that evening,” Ladson says. “So then someone joked about wanting to ‘reverse’ to the previous weekend, and that turned into a conversation about creating our own wine to remind us of happier times.”

Their name “Esrever” is “reverse” spelled backward, but these women didn’t reverse their dreams – they kept going, even though it took them seven years to get their first wine into production. “During the early stages, Ashanti learned in a college course that a creative way to name your business is to take a word and reverse it. Reverse backwards is ‘Esrever,’ and so our journey began,” Ladson says.

Since their first appearance on the I Quit show on Discovery Channel show, this New York-based wine company has experienced an uptick in sales. The show has its finale this Saturday. “It has affected us positively,” Middleton says. “It has also increased

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U.S. jobless claims, consumer spending hint at stalling recovery

Airlines head higher on coronavirus aid hopes

Exxon warns of bigger-than-expected Q3 loss

Market leaders boost all three indexes

Indexes: Dow off 0.30%, S&P up 0.07%, Nasdaq 0.91%

New throughout, updates prices, market activity and comments to late afternoon; new byline, adds NEW YORK dateline

By Stephen Culp

NEW YORK, Oct 1 (Reuters)Wall Street see-sawed on Thursday as investors juggled optimism over progress on stimulus talks Washington with signs of waning momentum of economic recovery from the pandemic recession, now entering its ninth month.

The S&P 500 was modestly higher and the Nasdaq more solidly in the black. The blue-chip Dow was lower, with all three indexes losing steam in mid-afternoon trading.

A spate of data, including jobless claims and consumer spending, suggested that the plodding economic recovery could be losing steam.

But in the latest development in negotiations for a new pandemic relief deal, the White House countered House Democrats’ $2.2 trillion package with a $1.5 trillion-plus proposal, to include a $20 billion aid extension for airlines.

U.S. House Speaker Nancy Pelosi cautioned that Democrats and the White House remained locked in a debate over dollars an values, but expressed optimism that a deal could be reached.

“The market is viewing the stimulus as a lubricant for the economy, to take the market to the next level and to keep the consumer strong,” said Matthew Keator, managing partner in the Keator Group, a wealth management firm in Lenox, Massachusetts.

“One of the encouraging things is the Speaker and the Treasury Secretary (Steven Mnuchin) have kept an open mind, which leads to the adage ‘hope springs eternal.'” Keator added.

The