A kitchen table discussion spurred three women to found their own wine company, and now, the three of them are vying for the final prize of $100,000 seed money on the I Quit show on Discovery Channel this Saturday.
Esrever Wines was founded in 2011 by friends Jasmine Dunn, Tyshemia Ladson, and Ashanti Middleton, and they produced and bottled their first wine in 2018. “Esrever was started at Jasmine’s mother Cheryl’s kitchen table,” says Ladson. “Her home was our refuge from the world ever since we were in elementary school, and her kitchen table became our boardroom.”
One evening, the three friends were gathered around the table discussing the joys and pains of life. “We all share a love for wine and surprisingly, had ran out that evening,” Ladson says. “So then someone joked about wanting to ‘reverse’ to the previous weekend, and that turned into a conversation about creating our own wine to remind us of happier times.”
Their name “Esrever” is “reverse” spelled backward, but these women didn’t reverse their dreams – they kept going, even though it took them seven years to get their first wine into production. “During the early stages, Ashanti learned in a college course that a creative way to name your business is to take a word and reverse it. Reverse backwards is ‘Esrever,’ and so our journey began,” Ladson says.
Since their first appearance on the I Quit show on Discovery Channel show, this New York-based wine company has experienced an uptick in sales. The show has its finale this Saturday. “It has affected us positively,” Middleton says. “It has also increased