Virtual training and pay-as-you-go fitness platform partners with leading sports performance apparel brand to further promote the active lifestyle of its users
FlexIt and 2XU team up
FlexIt and 2XU team up to bring fitness and performance apparel together.
NEW YORK, Oct. 12, 2020 (GLOBE NEWSWIRE) — FlexIt, the platform that enables users to seamlessly access live, 1-on-1 virtual training with personal trainers and access fitness facilities all over the country, announces its partnership with 2XU, a proven leader in performance sports apparel. This collaboration will allow users to take full advantage of both products, providing both FlexIt users and 2XU customers with a well-rounded fitness experience.
Both 2XU customers and FlexIt users will benefit directly from this partnership. 2XU customers will receive custom access to FlexIt’s virtual training platform and its network of close to 3,000 partner fitness facilities across the United States. FlexIt users will be rewarded for completing specific fitness challenges (such as working out for consecutive days) with exclusive 2XU offers across the brand’s key product categories, which are all designed to help users prepare, perform and recover to improve their overall performance. Together, the two companies are giving their networks the opportunity to continue their fitness journeys through various initiatives, experiences and activations over the next year.
“FlexIt and 2XU are two like-minded companies in that both our missions focus on providing everyone with the tools they need to work out successfully, in a way that makes them feel comfortable, no matter where they are,” said Austin Cohen, CEO and founder of FlexIt. “We’re partnering to further these goals and make sure people can work out their way with premier fitness access and performance apparel.”
2XU is a global leader in sports