Many boardroom executives have racked their brains trying to figure out what appeals to teenagers, but according to Piper Sandler’s Taking Stock With Teens Survey – Fall 2020 survey Nike (NKE) has seemingly cracked the code.

Piper Sandler’s Senior Research Analyst Erinn Murphy joined Yahoo Finance to break down what the Swoosh brand is doing right when it comes to teens. 

Nike has been the Number 1 apparel brand in the survey for 10 consecutive years and has further strengthened its lead at a 27% share—up 400 bps vs. last year.

“I think that Nike has done an excellent job of really being relevant to this generation. There have been so many controversial, if you will, … ways they market, whether it’s Colin Kaepernick, whether it’s some of the ways that they’ve been marketing [amid] the pandemic, but yet this generation resonates with that. They do stand for change.”



a cake sitting on top of a desk: Nike shoes are seen on display at the Nordstrom flagship store during a media preview in New York, U.S., October 21, 2019. REUTERS/Shannon Stapleton


© Provided by Yahoo! Finance
Nike shoes are seen on display at the Nordstrom flagship store during a media preview in New York, U.S., October 21, 2019. REUTERS/Shannon Stapleton

Air Force 1s and Air Jordans have been some of the most popular Nike offerings as far as teens are concerned. According to the multinational independent investment bank, the brand is also the number 1 preferred athletic apparel & footwear brand among upper-income teens at a 60% and 74% share, respectively. 

Murphy tells Yahoo Finance that the Jordan brand has had a renaissance this year with the success of ESPN’s Chicago Bulls documentary “The Last Dance.” The Piper Sandler analyst also notes that Nike’s focus on creating sustainable products also plays big with teens.



a group of people standing in front of a building: SHENZHEN, CHINA - 2020/10/04: Customers are seen at an Air Jordan store in Shenzhen. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)


© Provided by Yahoo! Finance
SHENZHEN, CHINA – 2020/10/04: Customers are seen at an Air Jordan store in Shenzhen. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)

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Toyota Motor Corp.’s Lexus brand outsold luxury rivals Mercedes and BMW in the latest quarter as inventory shortages triggered by the pandemic hampered the German brands.

Lexus, which hasn’t won the annual US luxury sales race in a decade, grew 2 percent on the year to 75,285 vehicles in the third quarter. Deliveries at Daimler AG’s premium line declined 9.4 percent to 69,631 units, and BMW AG suffered a 16 percent decline to 69,570. Mercedes is still leading the other two carmakers year-to-date by a wide margin.

Lexus has weathered the pandemic better than its German rivals, with the brand’s best-selling RX SUV seeing strong demand. Both Mercedes and BMW have been hamstrung by tight inventory as the pandemic idled plants in Europe and the United States for weeks. Lexus saw a 31 percent jump in September alone, led by its RX, NX crossover, and ES sedan. That pared declines this year to 13 percent.

“BMW used sales have been very strong — I think it’s eating the new car demand because of the inventory shortage,” said Marc Cohen, vice president at Priority 1 Automotive Group in Maryland, which operates two BMW stores.

BMW dealers adapted by selling customers on vehicles that hadn’t yet arrived on the lot and on off-lease cars. After making do with tight inventory in July and August, BMW had a record month in September as its supply of vehicles was replenished, said Bernhard Kuhnt, president of BMW’s North America business.

“In September, we had for the first time what I’d call better inventory levels,” Kuhnt said by phone. “For the rest of the year I’m cautiously optimistic, but definitely much more optimistic than I was in March.”

Lexus has edged out BMW for the number two spot in year-to-date sales by 2,105 units, but Mercedes

By Tom Wilson

LONDON, Oct 6 (Reuters)Sterling climbed above $1.30 on Tuesday for the first time in three weeks as investors pushed back expectations for when the Bank of England would cut interest rates below zero.

The pound gained 0.3% in early trading to touch $1.3006, the first time it had broken the mark since mid-September, before giving up its gains. It was last down 0.1% at $1.2962.

Money markets pushed back bets that Britain’s interest rates would turn negative, with investors now seeing rates falling below zero in May 2021. Previously they had expected the Bank of England to cut rates into negative territory in March. BOEWATCH

The BoE, which cut interest rates to a record-low 0.1% in March, is looking at whether it is technically feasible to cut its main interest rate below zero, something that has already been done in Japan and the euro zone.

Bank of England rate-setter Jonathan Haskel said on Monday he saw downside risks to the economy – and also some possible benefits – from cutting interest rates below zero.

The BoE’s chief economist, Andy Haldane, and one of its deputy governors, Dave Ramsden, have expressed doubts about whether negative rates would be helpful. One external policymaker, Silvana Tenreyro, has been more supportive.

“They are still keeping the option open that negative rates could help support the recovery,” said Lee Hardman, currency strategist at MUFG.

Sub-zero rates would likely weaken the pound, at least in the short term, he added.

The pound was flat against the euro EURGBP=D3, last trading down 0.1% at 90.83 pence.

Also supporting sentiment was cautious optimism towards Britain’s trade talks with the European Union. Most analysts now expect London and Brussels to reach a deal before the transition deadline.

Still, Prime Minister Boris Johnson’s

LOS ANGELES, (Variety.com) – Christopher Nolan’s “Tenet” willed itself past the $300 million mark globally this weekend even as the overall domestic box office appeared to be on the verge of collapse.

Disney’s “Hocus Pocus,” a Bette Middler comedy that flopped when it was initially released in 1993, but became a cult hit on cable and streaming, almost matched “Tenet’s” grosses in North America and beat those of “The New Mutants.” Re-released just in time for Halloween,” “Hocus Pocus” picked up $1.9 million from 2,570 theaters. “Tenet” earned $2.7 million from 2,722 venues, pushing its domestic haul to a paltry $45.1 million. “The New Mutants” eked out $1 million from 2,154 locations, bringing its domestic total to $20.9 million.

“Tenet’ has struggled to attract stateside audiences with the kind of fervor that typically greets Nolan films such as “Inception” and “Dunkirk.” Audiences seem hesitant to return to cinemas when coronavirus infection rates remain stubbornly high in the U.S., but the weak results are also attributable to the fact that major markets such as Los Angeles and New York haven’t allowed theaters to reopen due to the pandemic.

“Tenet” has fared much better overseas, grossing $14.2 million globally this weekend from 59 markets. That pushed the international total to $262 million and the worldwide haul to $307 million. Normally, that figure would signal disaster for a $200 million film with an elaborate marketing campaign. In pandemic times, the results have to be weighed more charitably, even if they suggest “Tenet” will lose millions during its theatrical run. Warner Bros., the studio behind “Tenet,” believes the film will make more money by launching in theaters than it would have if it had debuted on video-on-demand or on HBO Max. That strategy would have been a tough, likely impossible sell for Nolan, who