a person sitting on a table: As of this week, the platform is officially expanding its purview to include men’s fashion.


© Hearst Owned
As of this week, the platform is officially expanding its purview to include men’s fashion.

By now we’ve established that you’re a pretty stylish dude. We can be honest here, right? We know each other pretty well at this point. So I’ll let you in on a little secret. Sometimes *lowers voice conspiratorially* being a pretty stylish dude is tough work. Sometimes, in fact, being a pretty stylish dude can damn-near feel like a burden.

For those times, few and far between though they may be, it’s handy to have some backup around. And if the burden of being a stylish dude has been feeling particularly heavy as of late, backup is indeed here in the form of Amazon’s brand-spanking-new (for men, that is) personal shopping service.

If I had to hazard a guess, I’d say you’re probably not doing too much of your clothing shopping on the world’s largest retailer. Well, Amazon’s personal shopping service is looking to change all that, and I’ll be damned if it’s not making a compelling argument right out of the gate. Billed as Personal Shopper by Prime Wardrobe (whew), the monthly styling service exclusively available to Prime members initially launched last year featuring an enviable roster of go-to women’s brands. As of this week, the platform is officially expanding its purview to include men’s fashion from the likes of Adidas, Carhartt, Lacoste, Levi’s, and the retailer’s own impressive—if slightly shadowy—cabal of in-house labels. (I’m kidding, I’m kidding! Mr. Bezos, please call off your drones. The buzzing is really starting to annoy my neighbors.)



a bag of luggage sitting on top of a suitcase: Personal Shopper by Prime Wardrobe includes staples and statement pieces alike from brands big and small.


© Amazon Prime
Personal Shopper by Prime Wardrobe includes staples and statement pieces alike from brands big and small.

With the launch of a personal shopping service for men, Amazon looks to plant its flag firmly

Amazon is expanding its personal shopping service to cover men’s fashion. For $4.99 a month, Amazon Prime members can be sent monthly packs of personalized clothes that match their style and budget based on an introductory survey. They can choose eight items to be shipped to their home for free, with a seven-day try-on period and free returns.



a bag of luggage: A seven-day try-on period and free returns.


© Image: Amazon
A seven-day try-on period and free returns.

The service, dubbed Personal Shopper by Prime Wardrobe, originally launched for women’s fashion in July last year. It’s Amazon’s answer to Stitch Fix, one of the leaders in online personal shopping. Rather than a monthly subscription, Stitch Fix charges a $20 “styling fee” whenever users request a new package of clothing (the frequency of which depends on the customer). This $20 payment is then credited towards any clothes they buy.

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Personal Shopper by Prime Wardrobe for men will include a number of established brands including Adidas, Lacoste, Carhartt, and Levi’s, as well as Amazon’s own in-house brands, reports TechCrunch. New customers will take a style survey to uncover their preferences, and subscribers can also make special requests, like a new suit for a job interview.

Right now the service is only available on Amazon’s mobile app for US Prime customers. The service is an expansion of Amazon’s Prime Wardrobe feature, included with Prime memberships. This also offers shipments of up to eight clothing items, with free returns and no payments until customers decide what they want to keep. The only difference is that for $4.99 a month, Personal Shopper will select those clothing picks for each customer.

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