Amazon’s Prime Day, potentially the biggest gift buying period of 2020, is running into intensified retail competition.

Kohl’s, J.C. Penney, Walmart, Target and Bed, Bath & Beyond are among those retailers triggering huge savings, new products and conveniences like contactless curbside pickups, and speedy deliveries, either in tandem with the Amazon promotion or a few days ahead, all to encourage consumers to get some holiday shopping done early, and distract them from the savings lure of Prime Day.

They’re also reminding consumers about the safety precautions being undertaken to reduce the risk of getting infected by the coronavirus. This year, consumers are most concerned about contracting the virus while inside stores. But they are also worried that retailers will run out of the gifts they want to buy most, since many retailers have bought conservatively for the fourth quarter, and that they won’t get their gift purchases delivered on time for the holidays.

Mostly retailers are promoting decorative home, cozy and comfortable casual clothes and accessories; home office supplies, home entertainment, kitchen-related products, electronics, games and computer equipment because of the lifestyle changes as a consequence of COVID-19. While showcasing their discounted items, retailers are reminding consumers of the safety precautions they’ve installed to make their stores safe to shop.

Due to the pandemic, Amazon this year reset Prime Day to Tuesday and Wednesday this week, as opposed to July, when it has been staged since 2015. It’s for Amazon Prime members only. Due to the delay closer to Christmas and the profound and continuing shift toward online spending, versus spending at brick-and-mortar stores, Prime Day is expected to generate robust double-digit growth this year. It’s been a key impetus to the earliest-ever onset of holiday gift promoting across the retail industry. In recent years, the holiday push for many

  • Walmart, Target and Best Buy will try to divert dollars from Amazon Prime Day by offering their own deals and fulfilling orders quickly through curbside and in-store pickup.
  • Buy online, pick up in store options have gained popularity during the coronavirus pandemic as a safe, convenient alternative to browsing store aisles.
  • Yet big-box retailers will have to prove they can keep up as deep discounts and holiday shopping drive demand.

a boy standing in front of a car: A Wal-Mart Pickup-Grocery employee helps a customer at a test store in Bentonville, Arkansas.

© Provided by CNBC
A Wal-Mart Pickup-Grocery employee helps a customer at a test store in Bentonville, Arkansas.

As big-box retailers throw their own sales events during Amazon Prime Day, expect to see them tout an asset that the e-commerce giant doesn’t have: numerous stores across the country where customers can quickly retrieve their online purchases.


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Amazon Prime Day starts at 3 a.m. ET Tuesday and lasts through Wednesday. Target will have “Deal Days” and Best Buy will jumpstart Black Friday sales on those days. Walmart holds its “Big Save Event” from 7 p.m. ET Sunday through Thursday.

Buy online, pick up in store options — such as curbside and in-store pickup — have gained popularity during the coronavirus pandemic as a safe, convenient alternative to browsing store aisles.

Best Buy rolled out curbside pickup at nearly all its stores during the early months of the pandemic. Walmart over the past five or six months has made tens of thousands of general merchandise items eligible for curbside pickup, along with its wide selection of groceries. Target will add fresh and frozen foods to curbside pickup at the vast majority of stores by the holidays, so shoppers can pick up milk along with gifts for their family. 

By offering an alternative to waiting for a package to arrive to the doorstep, retailers are trying to beat Amazon at its

As September draws to an end, several retailers have announced that they will be closing stores by the end of 2020. These retailers have cited the financial wrath of the coronavirus pandemic on their business, causing them to reduce their retail footprint and, in some cases, file for bankruptcy on top of closing stores. Here’s a look at all the retailers that announced they were closing stores in September.

Century 21

Century 21 said it was liquidating all 13 of its stores after filing for Chapter 11 bankruptcy protection in early September. The 60-year-old retailer has locations in New York, New Jersey, Pennsylvania, and Florida.

Century 21 filed for bankruptcy after incurring $175 million in losses from the pandemic. The company started liquidation sales immediately, offering discounts on designer apparel, home goods, and beauty products.

Bed Bath & Beyond

Home goods retailer Bed Bath & Beyond announced that it would be closing 63 stores under its restructuring plan. The company, which also owns the buybuy BABY, Harmon Face Values, and World Market brands, said the store closures will save it between $250 and $350 million annually.

The store closure announcement follows the layoff of 2,800 workers in August, in another cost-cutting move that is expected to save the retailer $150 million a year.

American Eagle

During an earnings call, American Eagle said it would be closing from 40 to 50 stores in 2020 with the possibility of shuttering as many as 500 locations over the course of the next two years, CNN reported. The reason for the closures was an increase in digital sales for the company, which rose by 48% for the second quarter of 2020 compared to the same timeframe a year earlier.

Mike Mathias, chief financial officer for the retailer, said on the call (via CNN), “Our