JC Penney and Kohl’s (KSS) are the latest retailers to jump on the Amazon Prime Day bandwagon by holding their own sales events.
JC Penney made the announcement on Monday, saying that it was kicking off the holiday shopping season in mid-October with “new brands and amazing deals.” As part of its newly announced Cyber Days, JC Penney will hold its sale from Monday to Wednesday. Amazon Prime Day is being held Tuesday and Wednesday.
JC Penney, which filed bankruptcy in May, said it is offering more than 1,000 deals with up to 60% off some items. The company has partnered with top brands such as Sharper Image, PowerXL, Pure Enrichment, Cuisinart, Lego, Mattel, Fisher-Price, and Disney to offer deals to customers through the holiday season.
“It’s especially important to bring personal traditions into focus this holiday season, and we encourage shoppers to rely on JC Penney for all they need to make the holidays meaningful and memorable,” Jill Soltau, CEO at JC Penney, said in a statement.
“JCPenney is a true authority on quality and value for everyone’s holiday shopping list. We have been working to secure partnerships with new national brands and to expand our product offerings as part of our efforts to provide compelling merchandise and deliver an engaging shopping experience to our customers,” she added.
Kohl’s is also looking to go head-to-head against Amazon Prime Day by holding its own sales online and in-stores. Its deals will continue through December and offer discounts on brands offered at Kohl’s, including its newly added lines with Lands’ End, Lauren Conrad Beauty, TOMS, and Curated by Kohl’s collection.
Kohl’s said it will offer 5% Kohl’s Cash as part of its rewards program and other Kohl’s Cash opportunities throughout the holiday shopping season. The retailer also offers drive-up and in-store