Many boardroom executives have racked their brains trying to figure out what appeals to teenagers, but according to Piper Sandler’s Taking Stock With Teens Survey – Fall 2020 survey Nike (NKE) has seemingly cracked the code.

Piper Sandler’s Senior Research Analyst Erinn Murphy joined Yahoo Finance to break down what the Swoosh brand is doing right when it comes to teens. 

Nike has been the Number 1 apparel brand in the survey for 10 consecutive years and has further strengthened its lead at a 27% share—up 400 bps vs. last year.

“I think that Nike has done an excellent job of really being relevant to this generation. There have been so many controversial, if you will, … ways they market, whether it’s Colin Kaepernick, whether it’s some of the ways that they’ve been marketing [amid] the pandemic, but yet this generation resonates with that. They do stand for change.”



a cake sitting on top of a desk: Nike shoes are seen on display at the Nordstrom flagship store during a media preview in New York, U.S., October 21, 2019. REUTERS/Shannon Stapleton


© Provided by Yahoo! Finance
Nike shoes are seen on display at the Nordstrom flagship store during a media preview in New York, U.S., October 21, 2019. REUTERS/Shannon Stapleton

Air Force 1s and Air Jordans have been some of the most popular Nike offerings as far as teens are concerned. According to the multinational independent investment bank, the brand is also the number 1 preferred athletic apparel & footwear brand among upper-income teens at a 60% and 74% share, respectively. 

Murphy tells Yahoo Finance that the Jordan brand has had a renaissance this year with the success of ESPN’s Chicago Bulls documentary “The Last Dance.” The Piper Sandler analyst also notes that Nike’s focus on creating sustainable products also plays big with teens.



a group of people standing in front of a building: SHENZHEN, CHINA - 2020/10/04: Customers are seen at an Air Jordan store in Shenzhen. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)


© Provided by Yahoo! Finance
SHENZHEN, CHINA – 2020/10/04: Customers are seen at an Air Jordan store in Shenzhen. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)

“From

For Immediate Release

Chicago, IL – October 2, 2020 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Zoom Video Communications, Inc. ZM, salesforce.com, inc. CRM, FedEx Corporation FDX, NIKE, Inc. NKE and Deere & Company DE.

Here are highlights from Thursday’s Analyst Blog:

Will October Regain Momentum After the Worst September Since 2011?

Wall Street’s five-month-long rally has halted in September, the historically worst-performing month in Wall Street. But this year it was more than that as all the three major stock indexes — the Dow, the S&P 500 and the Nasdaq Composite — tumbled 2.3%, 3.9% and 5.2%, respectively, to record their worst September since 2011.

At present, economists and financial experts are busy assessing how October will behave — will it see the continuation of a downturn and almost day-to-day fluctuations or will the month turn the wheel and put the market back in a northbound trajectory? Although no clear-cut inference can be drawn at this stage, several important factors, both negative and positive, for October are clearly visible. Let’s discuss these in detail.

Sources of September’s Volatility Persist

The factors that led to severe volatility last month are present in October too. A spike in new coronavirus cases, lack of a vaccine for COVID-19, uncertainty about the second round of fiscal stimulus despite repeated warning from the Fed and several economists, and intensifying geo-political conflict between the United States and China are all present in October.

Moreover, this is the month before the U.S. presidential election scheduled on Nov 3. Historically, stock markets have remained volatile in the month before the election. Market participants generally choose to

For Immediate Release

Chicago, IL – October 1, 2020 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: YETI Holdings, Inc. YETI, Malibu Boats, Inc. MBUU, NIKE, Inc. NKE, K12 Inc. LRN and Activision Blizzard, Inc. ATVI.

Here are highlights from Wednesday’s Analyst Blog:

Solid Consumer Confidence Confirms Economic Stability: 5 Picks

September is set to become the first month since March to record a sharp decline in stock markets. With just one day of trading left for this month, the three major indexes — the Dow, the S&P 500 and the Nasdaq Composite — are down 3.4%, 4.7% and 5.9%, respectively.

However, surprising many financial experts, Americans have expressed their highest level of confidence in the economy in September since March. In other words, U.S. consumer confidence reached the highest level in September since the coronavirus outbreak.

Consumer Confidence Jumps in September

On Sep 29, the conference board reported that its consumer confidence index for the month of September came in at 101.8, the highest in six months. The metric exceeded the consensus estimate of 89.6. Notably, consumer confidence increased in September after back-to-back monthly declines.

Meanwhile, the August index was also revised upward to 86.3 from 84.8 reported earlier. The index in September marked the biggest one-month jump in 17 years. However, the consumer confidence index remained below its pre-pandemic level of 130.7 recorded in February.

The Present Situation Index, which gauges consumers’ views on current market conditions, climbed from 85.8 in August to 98.5 in September. Moreover, the Expectations Index, which is a measure of consumers’ short-term (for the next six months) outlook for income, business and labor

The first presidential debate between Donald Trump and Joe Biden took place last night. It was an acrimonious, chaotic, and insulting debate.

Presidential Debate: Trump Vs. Biden

The global stock market has become even more concerned following this debate, and investors are largely ignoring all other major fundamentals, such as the worsening coronavirus situation in Europe and strong economic numbers out of China.

The U.S. futures moved higher during the debate as investors saw Joe Biden displaying his strong position against Donald Trump, but the Dow Jones took a complete U-turn after the debate because investors believe that if Trump losses the election, the transition of power is not going to be smooth.

The presidential debate reinforced the market concerns that Trump isn’t going to accept his defeat that easily. This creates the biggest risk for not only the U.S. stock market rally, but we are seeing the global stock market take a nose-dive today.

 

Stock Market Today

Over in Asia, the stock market closed in negative territory. The Shanghai index declined by 0.20%. The Nikkei stock index also moved lower by 1.50%, while the Korean Kospi soared 0.86%. Hong Kong’s HSI Index increased by 1.02%. 

 

Coronavirus Update

The coronavirus situation continues to deteriorate over in Europe as new cases are surging. The total global number of Covid-19 cases is now