I ate some odd meals last week: a turkey wrap for breakfast one day, cheddar cheese and chocolate cake for dinner the next. On a few occasions, I didn’t exactly know what the heck I was eating. But it was for a good cause. Not only was I saving the planet by reducing food waste—a cause I care about a little—I was eating cheap, a cause I care about a lot.
I was using Too Good to Go, an app-based service just launched in New York City that lets you buy leftover prepared food from grocery stores, restaurants and bakeries that would otherwise hit the trash at the end of the day.
The app lists the day’s options, which can be filtered by location, cuisine and pickup time. Customers reserve, pay in advance and then retrieve their order from the provider. Most options cost $3.99 or $4.99—a third of the menu price. Too Good to Go takes a $1.39 cut.
My favorite feature: You don’t know what you’re getting until you pick up your order. It’s a surprise!
Too Good to Go, which launched in Denmark, says it is already dishing 100,000 meals a day in 14 European countries. Its Sept. 29 New York launch was its first foray into the U.S.
“New York City is ready for it. We New Yorkers are pioneers—we love to be the first ones to do anything,” said Gaeleen Quinn, the company’s East Coast director.
I told Ms. Quinn that I