Liz Erickson Impact Award honoree Joanne Canady-Brown, Community Award honoree Smith Family Foundation and Corporate Award honoree NJM Insurance Group have been selected as this year’s Impact Awards recipients for their commitment to community service.

The Impact Awards are given every year by NonProfitConnect, a Mercer County–based nonprofit that seeks to build “an increasingly diverse, skilled, and engaged group of nonprofit board and staff leaders.”

The honorees will be celebrated at NonProfitConnect’s Annual Impact Awards event on Oct. 29, starting at 5:30 p.m.

“As an organization committed to building nonprofit capacity, we are eager to recognize and honor individuals and organizations in our community that are engaging fellow community members and giving of themselves,” said Allison Howe, NonProfitConnect’s executive director. “As we face unprecedented challenges, it is inspiring to see local companies and leaders rallying resources to keep our nonprofits supported.”

Joanne Canady-Brown is being recognized with the Liz Erickson Impact Award, named for the late Elizabeth Erickson, a champion for Princeton-area community service.

Canady-Brown, the owner of local bakery The Gingered Peach, has been intimately involved in the Mercer County community. She has used sales of her tasty baked goods to raise several thousand dollars for multiple nonprofits including activating her “Dazzle Doughnuts” to support Young Audiences, a nonprofit supporting arts programs for children to her “Blackout Cookies” which boast a delightful mix of black and white swirls to fund I Am Trenton, a nonprofit supporting Trenton community projects.

During the pandemic, she continued her partnership with TASK to bring potato rolls to food insecure residents and provided trays of pastries to hospital providers who had not received other appreciation.

The Community Award, which recognizes a nonprofit that is making a significant impact will go to the Smith Family Foundation this year.

Founded in 2016, its mission is to


  • Personal branding is the soul of your brand.
  • Make a business plan.
  • Check with your network of contacts.

Developing our personal branding ( personal brand ) is gaining popularity not only among the Baby Boomers and Generation X generations, but also among the youngest such as millennial entrepreneurs .

The statistics prove it: Mexican millennial entrepreneurs are becoming the group that registers an accelerated growth.


According to data published by the digital magazine Entrepreneur:

33 percent of entrepreneurs in Mexico are between 25 and 34 years old.

  • 66 percent of entrepreneurs are men and the remaining 34, women.
  • 52 percent of the businesses are operated from home.
  • 1 out of 3 Mexicans who want to start a business stays in the attempt.


Now, if we were to ask the hundreds of thousands of successful millennial entrepreneurs what the key to their success is, I imagine many would mention that they have a personal branding strategy .



Are you a millennial entrepreneur What is part of this new productive and driving force in Mexico?

Then, you will be interested in knowing the following definitive personal branding guide that you can follow to achieve a good position in the market.


1. Personal branding is the soul of your brand

As an entrepreneur, it is essential to know in depth who you are, what you do and what you offer, including both your weaknesses and your strengths.

This exercise will help you to detect your personal branding (personal brand) understood as the perception that others have of you.

Photo: Amarnath Tade via Unsplash


To achieve selfknowledge of your entrepreneurship, I suggest you ask yourself the following question:

What