Target Corp. said Monday that it will host its Deal Days shopping event on Oct. 13 and Oct. 14, the same days that Amazon.com Inc. is having its delayed Prime Day event.
also announced the dates for Prime Day on Monday.
Target Deal Days will feature digital promotions on “hundreds of thousands of items,” according to a statement sent to MarketWatch from the company.
Read: Amazon will host its delayed Prime Day shopping event on Oct. 13 and 14
has already begun to detail some of its plans for the holiday. The company teased an October launch of holiday season deals back in July.
The retailer is focusing its holiday staffing on the consumer desire for e-commerce and contactless purchasing, with plans to double the number of workers supporting Order Pickup and Drive Up, which allows consumers to have purchases placed in their cars.
Target seeks to hire about the same number of seasonal workers as last year, according to a company statement, about 130,000. About 40% of seasonal hires stay on once the season is through.
Target says it has added 10 million new e-commerce customers and has seen the demand for same-day fulfillment quadruple during the first half of fiscal 2020.
The company aims to fulfill 90% of its digital orders from stores, a strategy that has helped the company’s bottom line.
See: Holiday sales forecast to grow 1% to 2.6% during new October-to-December shopping season: AlixPartners
The retailer plans to rely heavily on its existing workers, giving
them the chance to work additional hours, something that executives say Target
associates have asked for.
The company will also give workers the option to train