President Trump’s cutting back on campaign commercials in some of the key Midwestern battlegrounds that helped him win the White House four years ago – and shifting resources to a bunch of crucial swing states further south.
The president’s re-election campaign has dropped roughly $2 million in ad reservations in Michigan and Wisconsin since last month, according to Advertising Analytics , Medium Buying, and Kantar Media’s Campaign Media Analysis Group , three leading ad tracking firms. Trump narrowly won the two states in 2016, breaking a quarter century long winning streak by Democrats.
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The Trump campaign is also currently dark on local TV in Ohio and Iowa, two states he convincingly flipped from blue to red four years ago. And the re-election team is chopping approximately $5 million from its fall TV budget in Minnesota, a state that Democratic presidential nominee Hillary Clinton narrowly won in 2016 but that the president was targeting this year.
The Trump campaign’s moving its money south.
Pointing to what he called a “sun belt strategy,” Advertising Analytics vice president John Link told Fox News that “over the last month, the president’s moved $22 million out of Michigan, Wisconsin, Minnesota, Iowa, and Ohio – and its added $19.8 million to the swing states of Florida, Georgia, Arizona, and North Carolina.”
Democratic presidential nominee Joe Biden’s campaign is currently running ads in the Midwestern states where the Trump campaign is cutting back. And in recent weeks the former vice president’s team has boosted its ad buys in both Iowa and Ohio, which were not considered competitive states at the beginning of the 2020 cycle.
The move by the Trump campaign comes as the Biden campaign entered September with a massive $141 million cash on