Photo: Austin Distel Vía Unsplash
- Personal branding is the soul of your brand.
- Make a business plan.
- Check with your network of contacts.
Developing our personal branding ( personal brand ) is gaining popularity not only among the Baby Boomers and Generation X generations, but also among the youngest such as millennial entrepreneurs .
The statistics prove it: Mexican millennial entrepreneurs are becoming the group that registers an accelerated growth.
According to data published by the digital magazine Entrepreneur:
33 percent of entrepreneurs in Mexico are between 25 and 34 years old.
- 66 percent of entrepreneurs are men and the remaining 34, women.
- 52 percent of the businesses are operated from home.
- 1 out of 3 Mexicans who want to start a business stays in the attempt.
Now, if we were to ask the hundreds of thousands of successful millennial entrepreneurs what the key to their success is, I imagine many would mention that they have a personal branding strategy .
Are you a millennial entrepreneur What is part of this new productive and driving force in Mexico?
Then, you will be interested in knowing the following definitive personal branding guide that you can follow to achieve a good position in the market.
1. Personal branding is the soul of your brand
As an entrepreneur, it is essential to know in depth who you are, what you do and what you offer, including both your weaknesses and your strengths.
This exercise will help you to detect your personal branding (personal brand) understood as the perception that others have of you.
Photo: Amarnath Tade via Unsplash
To achieve self – knowledge of your entrepreneurship, I suggest you ask yourself the following question: