• Personal branding is the soul of your brand.
  • Make a business plan.
  • Check with your network of contacts.

Developing our personal branding ( personal brand ) is gaining popularity not only among the Baby Boomers and Generation X generations, but also among the youngest such as millennial entrepreneurs .

The statistics prove it: Mexican millennial entrepreneurs are becoming the group that registers an accelerated growth.


According to data published by the digital magazine Entrepreneur:

33 percent of entrepreneurs in Mexico are between 25 and 34 years old.

  • 66 percent of entrepreneurs are men and the remaining 34, women.
  • 52 percent of the businesses are operated from home.
  • 1 out of 3 Mexicans who want to start a business stays in the attempt.


Now, if we were to ask the hundreds of thousands of successful millennial entrepreneurs what the key to their success is, I imagine many would mention that they have a personal branding strategy .



Are you a millennial entrepreneur What is part of this new productive and driving force in Mexico?

Then, you will be interested in knowing the following definitive personal branding guide that you can follow to achieve a good position in the market.


1. Personal branding is the soul of your brand

As an entrepreneur, it is essential to know in depth who you are, what you do and what you offer, including both your weaknesses and your strengths.

This exercise will help you to detect your personal branding (personal brand) understood as the perception that others have of you.

Photo: Amarnath Tade via Unsplash


To achieve selfknowledge of your entrepreneurship, I suggest you ask yourself the following question:

What



a blue car parked in a parking lot: Nio


© Nio
Nio

  • Deutsche Bank lifted its profit and sales forecasts for Chinese electric car manufacturer Nio on Tuesday, citing the company’s promising move into the premium autos sector.
  • In a note probing whether Nio can be “the next iconic auto brand,” analysts led by Edison Yu cited growing favorability in the expanding Chinese market.
  • One recent study found Nio boasts higher odds of customer referral in the country than Tesla, BMW, and Mercedes Benz.
  • Deutsche Bank reiterated its “buy” rating and $24 target price for Nio shares. The target implies a 28% leap from Monday’s closing level over the next 12 months.
  • Watch Nio trade live here. 

Nio may not have the intense following enjoyed by industry leader Tesla, but Deutsche Bank thinks the electric car manufacturer can quickly dominate the expanding Chinese market.

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In a Tuesday note delving into whether the company can become “the next iconic auto brand,” analysts led by Edison Yu highlighted Nio’s growth in the competitive electric-vehicle market. For one, sales are trending higher. The team projected record third- and fourth-quarter deliveries and raised its estimates for full-year sales and earnings.

“As [battery-powered electric vehicle] adoption increases and word of mouth spreads, we believe Nio can take material share in the premium segment as consumers begin to understand the value proposition and quality of its products and services,” Deutsche Bank said.

Read more: JPMORGAN: The best defenses against stock-market crashes are delivering their weakest results in a decade. Here are 3 ways to adjust your portfolio for this predicament.

The lifted forecast backs the firm’s “buy” rating and $24 price target for Nio shares. That target implies a 28% rally from Nio’s Monday closing level over the next 12 months.

Nio gained as much as 7% following the note’s release.

Some investors

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