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CEDAR RAPIDS, Iowa, Sept. 30, 2020 /PRNewswire/ — UFG Insurance will light its American Building on the corner of First Avenue SE and Second Street SE in red — the color of its well-known Worth It campaign against distracted driving — starting Oct. 1 to coincide with the kickoff of Distracted Driving Awareness Month.

“The National Safety Council typically brings awareness to the all-too-real problem of distracted driving during April,” explains Worth It liaison and UFG Community Relations Coordinator Katie Jensen. “But, since most of the country was staying home last April due to COVID, the council decided to move this year’s awareness activities to October. UFG is here to play a part in that important dialog.”

With more people slowly getting back on the roads, saddled with pandemic worries and stressors from natural disasters, it’s a crucial time to advocate for focused driving habits.

“The red hue within the Worth It logo not only symbolizes the danger sparked by taking your attention off the road,” Jensen explains, “but it also serves as a serious reminder of the fragility of life.”

Red lights will illuminate the building all month except for Oct. 10 (Mental Health Awareness Day), Oct. 11 (breast cancer awareness) and Halloween from Oct. 30-31.

In addition to uplighting, UFG will offer its popular Worth It distracted driving awareness presentation to the public, virtually, at noon CT on Thursday, Oct. 22. All are welcome and the session is free of charge.

“Shawn O’Brien, a UFG employee, had a life-changing experience involving a driver who reached for a ringing cell phone — a decision that proved deadly,” Jensen says. “Shawn has made it a priority to educate as many