a person standing in a kitchen: Poppy O'Toole now has more than 100,000 followers on her TikTok channel.


© Courtesy of Poppy O’Toole
Poppy O’Toole now has more than 100,000 followers on her TikTok channel.

“What do you do for a living?” It’s a question that can tell you a lot about a person, their interests and the stage of their life they are at. For the past decade, my answer was always easy: “a chef.” This would often be met with excitement, followed by: “Oh, I’d love to be a chef!”, “Imagine living with a chef!” or, “Ooh, I bet your dinners are incredible.”

But honestly, the life of a chef was far from glamorous. I’d often rush home in the afternoon in the 45 minutes I had between a split shift to walk my dog, having left the house at 6am. Despite cooking professionally, my own meals often consisted of a store bought sandwich that I would grab before returning to work for the second shift of the day. On those days, I’d be lucky to get the last train home before midnight. And on my days off? There was a lot of sleep, television, more sleep, and not so much in the way of delicious food being prepared.

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I’ve worked in professional kitchens for almost a decade, having learned my craft in a Michelin-starred restaurant in Birmingham, England, before moving to London in 2017. During those years I dedicated up to seventy hours a week and often sacrificed any sense of a social life. But 2020, with the COVID-19 pandemic and the effect it had on the hospitality industry, changed everything.

In March this year when I was faced with being laid off, I had to reconsider everything. Like many in the hospitality

WASHINGTON (Reuters) – The U.S. government said in a court filing on Thursday it was appealing a judge’s ruling that prevented it from prohibiting new downloads of the Chinese-owned short video-sharing app TikTok.

The Justice Department said it appealed the order to the U.S. Court of Appeals for the D.C. Circuit.

In late September, a U.S. judge temporarily blocked a Trump administration order that was set to bar Apple Inc and Alphabet Inc’s Google from offering new TikTok downloads.

China’s ByteDance, which owns TikTok, has been under pressure to sell the popular app. The White House contends that TikTok poses national security concerns as personal data collected on 100 million Americans who use the app could be obtained by China’s government. Any deal will also still need to be reviewed by the U.S. government’s Committee on Foreign Investment in the United States (CFIUS).

Negotiations are under way for Walmart Inc and Oracle Corp to take stakes in a new company, TikTok Global, that would oversee U.S. operations.

But key terms of the deal – including who will have majority ownership – are in dispute. ByteDance has also said any deal will need to be approved by China. Beijing has revised its list of technologies subject to export bans in a way that gives it a say over any TikTok deal.

(Reporting by Diane Bartz in Washington; Editing by Matthew Lewis)

Copyright 2020 Thomson Reuters.

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No matter the outcome of the struggle between China and the U.S. over video-sharing app TikTok, an unlikely winner will be a secretive trading firm based outside of Philadelphia.

Susquehanna International Group LLP, an options-trading giant, has largely avoided publicity during its three-decade history. Susquehanna’s core business is using quantitative models and computers to execute rapid-fire trades in various markets. Such firms tend to rake in profits by making thousands of small trades a day, often holding securities for fractions of a second.

But in the case of TikTok, the firm bet big and held on to its investment for years.

Susquehanna owns around 15% of TikTok owner ByteDance Ltd., according to people familiar with the matter. This makes Susquehanna the largest outside investor in the Beijing-based social-media company. Based on private trades of ByteDance shares earlier this year, Susquehanna is sitting on a stake that could be worth more than $15 billion on paper, according to data firm PitchBook.

The firm’s founding partners are poised to personally profit from the investment more than traditional venture capitalists would, because the firm invests only the partners’ money, according to Susquehanna’s China website. Typically, venture-capital firms raise funds from outside investors and must share profits with them. Susquehanna declined requests to interview its founders.

Susquehanna got into ByteDance early, joining a $5 million investing round in 2012, the year the Chinese company was founded, according to PitchBook. The company’s TikTok app now has hundreds of millions of users globally, about 100 million of whom are in the U.S., many of them teenagers. Susquehanna also invested in Musical.ly, a video app that was bought by Bytedance in 2017 and later folded into TikTok.

The future of the investment is still undecided, with Susquehanna caught in a geopolitical standoff between Washington and Beijing. ByteDance

  • Creators on platforms like YouTube, Instagram, and TikTok make money off their online success in a number of ways. 
  • From ads on videos to promoting brands, selling merchandise, and earning revenue through affiliate marketing, creators have several potential revenue streams.
  • We broke down the nine main ways influencers earn money on and off those platforms.
  • Subscribe to Business Insider’s influencer newsletter: Insider Influencers.

Influencers make money from their success online in a number of ways.

From getting a share of revenue from YouTube ads to promoting brands, selling merchandise, and earning commissions through affiliate marketing, creators have a variety of ways to make money from their audiences.

YouTube advertising can prove unreliable — especially if a creator’s videos contain controversial content — so many influencers are diversifying their revenue streams.

Some top TikTok creators are earning huge paychecks. Forbes ranked the top-earning TikTok stars in the last year, with Addison Rae Easterling taking the top spot at $5 million in estimated annual earnings, followed by Charli D’Amelio at $4 million. 

Many creators go beyond apps’ built-in monetization features to streams like paid song integrations, brand deals, app marketing, merchandise, and promoting product sales on other websites like Etsy and Depop. And with the help of a manager or agent, creators can get lucrative sponsorship deals with big consumer brands.

Here are the nine main ways influencers earn money on YouTube, Instagram, and TikTok:

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