Many boardroom executives have racked their brains trying to figure out what appeals to teenagers, but according to Piper Sandler’s Taking Stock With Teens Survey – Fall 2020 survey Nike (NKE) has seemingly cracked the code.

Piper Sandler’s Senior Research Analyst Erinn Murphy joined Yahoo Finance to break down what the Swoosh brand is doing right when it comes to teens. 

Nike has been the Number 1 apparel brand in the survey for 10 consecutive years and has further strengthened its lead at a 27% share—up 400 bps vs. last year.

“I think that Nike has done an excellent job of really being relevant to this generation. There have been so many controversial, if you will, … ways they market, whether it’s Colin Kaepernick, whether it’s some of the ways that they’ve been marketing [amid] the pandemic, but yet this generation resonates with that. They do stand for change.”



a cake sitting on top of a desk: Nike shoes are seen on display at the Nordstrom flagship store during a media preview in New York, U.S., October 21, 2019. REUTERS/Shannon Stapleton


© Provided by Yahoo! Finance
Nike shoes are seen on display at the Nordstrom flagship store during a media preview in New York, U.S., October 21, 2019. REUTERS/Shannon Stapleton

Air Force 1s and Air Jordans have been some of the most popular Nike offerings as far as teens are concerned. According to the multinational independent investment bank, the brand is also the number 1 preferred athletic apparel & footwear brand among upper-income teens at a 60% and 74% share, respectively. 

Murphy tells Yahoo Finance that the Jordan brand has had a renaissance this year with the success of ESPN’s Chicago Bulls documentary “The Last Dance.” The Piper Sandler analyst also notes that Nike’s focus on creating sustainable products also plays big with teens.



a group of people standing in front of a building: SHENZHEN, CHINA - 2020/10/04: Customers are seen at an Air Jordan store in Shenzhen. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)


© Provided by Yahoo! Finance
SHENZHEN, CHINA – 2020/10/04: Customers are seen at an Air Jordan store in Shenzhen. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)

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If you are or know someone who just got their driver’s license and a vehicle, remember that having auto insurance is mandatory in 48 states — and most policies will charge more for those who are new to driving. An insurer may conclude that it’s a greater risk to cover a teenage or first time driver than an experienced driver with safe driving habits.

Car insurance rate premiums shoot up by around 130 to 140% when a teen driver is added to an existing policy and can rise an additional 20 to 40% if that driver gets a speeding ticket or has an accident. Rates like these tend to remain in place until a driver turns 20.

Adding a teen driver to an auto insurance policy can get pricey, but there are ways to soften the blow to your wallet.


Nationwide

Thankfully, there are ways to cut down on insurance premium policy costs. For instance, driving safer and more efficient vehicles (such as Honda Civics, Toyota Priuses, and Nissan Rogues) tends to cut costs, even for teen drivers. There are also discounts based on how often you use your car: “Some companies offer discounts to motorists who drive less than the average number of miles per year,” says Janet Ruiz, director of strategic communication at the Insurance Information Institute.

Teens may also qualify for good student discounts, or discounts based on taking defensive driving classes or graduated driver licensing programs. “For young drivers,” says Dan Karr, founder and CEO of ValChoice, an independent platform for insurance ratings and analytics, “there are discounts for taking drivers certification courses and maintaining above a B average.”

You may also be able to save money if the