Former pro basketball player Baron Davis and Peek.com CEO Ruzwana Bashir will serve as Personal Capital’s first “Financial Heroes” to raise awareness around the importance of financial tools and financial literacy for everyone.

REDWOOD SHORES, Calif., Sept. 29, 2020 /PRNewswire/ — Personal Capital, an Empower Company, a remote-first, industry-leading digital wealth manager, unveiled today it’s “Financial Heroes” campaign in an effort to promote financial literacy and financial empowerment. The campaign will coincide with National Financial Planning Month in October to bring awareness to the importance of having a solid financial plan and access to resources, especially in times of crisis. 

Baron Davis is partnering with Personal Capital's "Financial Heroes" campaign to drive awareness around financial literacy.
Baron Davis is partnering with Personal Capital’s “Financial Heroes” campaign to drive awareness around financial literacy.

The company announced strategic partnerships with 2x Pro Basketball All-Star Baron Davis and CEO of travel experiences company Peek.com, Ruzwana Bashir. The pair will be the new faces of the integrated campaign which will include print and online advertising, content and virtual events.

“To partner with Davis and Bashir was an easy decision,” said Porter Gale, Chief Marketing Officer at Personal Capital. “Money continues to be a taboo subject, and through the platforms of Davis and Bashir, and their passion for raising awareness around financial literacy, we can spark a conversation that encourages more people to find financial empowerment.”

After a 17-year career as a professional basketball player, Davis is now on a path defined by entrepreneurship, investing, philanthropy, and activism. The founder of several companies, including Sports Lifestyle in Culture (SLIC), The Black Santa Company, Business Inside the Game (BIG) and No Label, Davis will use his passion and influence to be a voice for financial literacy. 

“The whole subject of money should be simplified,” said Davis. “When you look at traditional financial literacy, people think that it comes in