Shares of Sleep Number SNBR have soared 110% in the last six months to more than double the Home Furnishing-Appliance Market, as people upgrade their living spaces during the pandemic. More importantly, home buying is surging amid the record-low mortgage rates and a desire for more space during the coronavirus.

Sleep Number is set to release its Q3 FY20 results on Wednesday, October 14. So should investors consider buying the high-end bed firm’s stock as a longer-term bet on the housing market?

The Quick Pitch

U.S. home sales surged 10.5% on an annual basis in August, which came after July’s huge growth that represented the strongest monthly gain ever recorded, dating back to 1968. And now the housing market is finally being driven by millennials, which has industry analysts projecting a multi-year boom for the market, as the largest portion of the generation start to get married and have kids.

For instance, the Construction sector is one of only two of the 16 Zacks sectors that is projected to post earnings growth in the third quarter, with it expected to climb 11%—compared to the Medical sector’s 0.7% and the overall S&P 500’s projected -22.3% decline (also read: Q3 Bank Earnings in the Spotlight Next Week).

Sleep Number itself is not an exact proxy for the broader home market, but it does stand to benefit. The company, which makes high-end adjustable beds, memory foam mattresses, kids beds, bedding, pillows and more is a solid way to play the overall housing market expansion. On top of that, more people are paying attention to their health and self care during the coronavirus, and sleeping plays a vital role.

Sleep Number topped our estimates last quarter, even though its revenue slipped due to pandemic-related store closures. The company noted in its mid-July report that

NOTE: This story contains spoilers from Tuesday night’s episode.

“This is the beginning of the end,” designer Alison Victoria foreshadows of her beleaguered partnership with contractor Donovan Eckhardt in the latest episode of “Windy City Rehab,” airing at 8 p.m. Tuesday on HGTV. It’s the dramatic twist that has been teased for months as the dubious business relationship has played out since the home renovation series debuted in 2019.

The show’s stars have continually been at the center of countless lawsuits, neighborhood complaints and stop-work orders from the city of Chicago on a number of the dozen-plus properties they have acquired with the intent to rehab and sell to local buyers.

Spoiler alerts!

But now in the fourth episode of Season Two, Victoria seems to mean it when it comes to finally dissolving the partnership. At the crux of the episode is a tension-filled “all-hands-on-deck” business meeting with Eckhardt, contractor Ermin Pajazetovic and Victoria’s director of purchasing/business manager where the four go “line by line” over financial statements to uncover some of the potential budget issues with a very ’80s-inspired two-level, four-bed, three-bath condo they’ve have under construction at 200 E. Delaware Place in the Gold Coast neighborhood.

“There’s so many money issues on projects and so many questions I have … I have to get the answers. I just want to know where the money is going,” Victoria asserts. After internal audits allegedly reveal that Eckhardt invoiced for $180,000 in payments to a pair of his companies, Victoria notes that is “nearly half the renovation budget.”

When pressed about the early payouts — which negates an alleged operating agreement between Eckhardt and Victoria to split profits 50/50 upon completion of the project and sale of the residences — Eckhardt claims he invoiced for “general conditions,” including time dealing with