Backed by a mothership with a cash balance of over $500 million and zero debt, Razer Fintech is no ordinary new kid on the block. Based in Singapore, they consider themselves the “world’s first global youth bank” and are quickly laying the groundwork for one of the future’s most innovative fintech platforms.
We recently sat down with CEO Lee Li Meng to talk about how his company plans to leverage extensive gaming tech expertise and a largely millennial client base to build a platform for digital banking and financial services. The session was attended by an audience of more than 200, with almost 80% of live polling participants aged 40 or below.
Razer is already a household name for many millennials, so “it’s the key audience we’ll be targeting as we look to expand our business [into digital banking],” Lee explains. While this gives Razer Fintech a head start in the market, the company faces the challenge of overcoming the younger generation’s aversion to banks. “The needs of this group have evolved very quickly and continue to evolve,” Lee says. “Being able to connect with them and really understand what they care about is key.”
Lee sees Razer Fintech’s main point of difference as experiential. “It’s not just a banking app where you make deposits and check your balance. It’s a lifestyle companion.” Another central element for Lee is client trust, which he believes banks have failed to gain. Putting clients first has allowed Razer “to build a very strong cult-like following,” he says. “That same DNA flows into how we run the Razer Fintech business.”
According to audience polling, however, pioneers of non-traditional banking models may yet have some work to do to gain client trust in the personal data space—with only 3% of the audience saying they’d trust