Economical Insurance has selected Docebo (TSX: DCBO), a leading artificial intelligence (AI)-powered learning platform, to enhance and personalize learning experiences for employees and broker partners. Docebo was chosen to help Economical modernize traditional insurance company training through cutting-edge learning experience technology.

Economical Insurance is a rapidly evolving Canadian insurer. After nearly 150 years in business, they are now on the path to becoming a public company. Docebo offers Economical a modern, learner-centric platform to support their rapid growth and learning culture. Economical Insurance has been transforming its business model to keep pace with evolving customer expectations.

“This is such a dynamic time for Economical on so many fronts, and our ability to attract and develop some of the best talent in our industry is a top priority,” said Brigid Pelino, SVP and Chief Human Resources Officer, Economical Insurance. “With Docebo, we continue our focus on operational efficiency knowing that our new, innovative learning infrastructure will support our employees and valued broker partners with better access to timely information and critical skills to meet their development needs and further our business integrity and capabilities.”

“We are honoured to have been selected by Economical Insurance to support the transformation of their business model through their learners’ experience,” said Alessio Artuffo, CRO, Docebo. “By providing a modern, learner-centric platform, Economical Insurance has innovation and personalization at the forefront of their learning experience.”

About Docebo

Docebo is redefining the way enterprises learn by applying new technologies to the traditional corporate learning management system market. Docebo provides an easy-to-use, highly configurable learning platform with the end-to-end capabilities designed to make customers, partners, and employees love their learning experience.

About Economical Insurance

Economical Mutual Insurance Company (“Economical” or “Economical Insurance”, which includes its subsidiaries where the context so requires) is a leading property and


Nancy Porte

I’ve known Nancy Porte for a long time. Probably about seven to eight years. Aside from her genuine niceness, she is one of those people who have the experience and insight to actually teach a teacher. Nancy is the VP of Global Customer Experience at Verint, a company that is focused on CX as its raison d’etre. And she’s really, really good at her job. But she is also really good at thinking through CX-related concepts and values. So, I’d pay attention to what she is saying here. There aren’t too many left-brained applications of right-brained concepts out there. But think about it: Both make it whole-brained. (Here is a link to Verint’s CX video that has Nancy in some clips)

Your stage, Nancy.

We’ve all heard it before: It costs less to keep a customer than to obtain a new customer. Rather than add new logos, companies now understand the value of providing a positive customer experience to grow revenues from their existing customer base. After all, growth is hard to come by when you have dissatisfied customers leaving the stable.

Enterprise customer experience (CX) initiatives, designed to boost customer satisfaction and loyalty, have become part of the corporate landscape. In general, organizations know these initiatives are worthwhile — but to what extent? And what specific actions move the mark?

Business leaders who approve business plans – and funding – are focused on supporting overarching organizational goals of cost containment and revenue growth. Customer experience initiatives aren’t immune to the need for business justification. As we move toward the emergence of data-driven predictive models, we need to understand, what is the financial upside of a happy customer? And what are the specific dials to turn to get existing customers to buy more from your company?

CX professionals

Buckle’s Marty Young joins panel, “Transforming the Insurance Experience for the ‘Made for Me’ Economy,” on Tuesday, October 20, 2020

Marty Young, co-founder and CEO of Buckle, a tech-enabled financial services company, is speaking on the panel, “Transforming the Insurance Experience for the ‘Made for Me’ Economy,” at Insuretech Connect – ITC Global, taking place virtually on Monday, October 19 – Wednesday, October 21, 2020. Marty is joined on the panel by Adam Edelstein, COO at Munich Re Specialty and Ben Noble, VP, Experience at Erie Insurance. The panel will be moderated by James Carlucci, SVP at ValueMomentum. These leaders are actively engaged in transforming how value is delivered to the customer. ITC Global is the largest and most comprehensive gathering of tech entrepreneurs, investors, and insurance industry incumbents from around the world.

WHAT: Buckle Co-Founder and CEO Marty Young Speaking on ITC Global Panel, “Transforming the Insurance Experience for the ‘Made for Me’ Economy”

WHEN: Tuesday, October 20, 2020, 2:55 p.m. – 3:45 p.m. EDT


The digital economy is a “made for me” economy, and customers are rewarding providers who understand them well and provide experiences, products, and services tailored to their needs. In this panel discussion, three leaders hone in on the customer needs and the experiences they seek, overcoming cultural challenges of innovation and harnessing technology to transform how value is delivered to the customer.

Marty is a globally recognized financial executive and advisor with over 20 years of financial and operational experience in addressing over 75 special situation investments. As the co-founder of Buckle, an inclusive financial services platform company which is incorporating new technologies and data into insurance and credit products, alongside executing an M+A strategy, he is passionate about creating the USAA of the gig economy. He also serves