Carbon Sequestration-as-a-Service (CSaaS) can make “Carbon-free Shopping” as ubiquitous as “Free Shipping” is today, but to do so, a lot of infrastructure needs to get built. The football field-sized plants that pull CO2 out of the air for sequestration or reuse air don’t appear with the wave of a hand. Someone has to fund, plan, build, and operate them.

With all due respect to Mr. Software-is-eating-the-world, Marc Andreesen, a cool app can’t cool the planet. Software may be part of the solution, but software alone just doesn’t cut it – a new physical infrastructure must be developed.

That means building hard assets.

The absolute necessity for a hard asset build-out is why the other two of Carbon Engineering’s three recent big press releases particularly caught my attention. These announced that CE had agreed to grant national licenses for its world-leading Direct Air Capture (DAC) technology to two development companies – one in the U.S. and one in the U.K.

Both licensees are backed by some deep-pocketed and savvy investors who understand three facts:

  1. Carbon Engineering’s DAC technology is commercially viable today,
  2. Carbon Engineering’s DAC technology is an absolutely essential tool (read paragraph C1.1.) in climate change mitigation, and
  3. Scaling up Carbon Engineering’s insights represents an awesome commercial opportunity (as well as being a moral imperative).

The US organization is a start-up named 1PointFive after the reference in the Paris Climate Agreement to “…pursue efforts to limit the [average global] temperature increase…to 1.5 degrees Celsius.”

1PointFive founder and CEO is