How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.

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So how can you measure your e-commerce metrics?


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Most online retailers use Google Analytics as the first step to measuring and tracking their metrics:

Step 1: Determine your top metrics

Step 2: Set it up in Google Analytics

Step 3: Monitor your results on a regular basis

Related: How Google Analytics Help Small Business Owners to Make Better Business Decisions

But this data is limited in that it doesn’t explain why the user is behaving in a certain way, it just provides the quantitative data -— the what. A useful tool to delve deeper and better understand your user behavior is a heatmap, which shows the user’s journey in a visual, intuitive way. 

As such, a hybrid metric measurement strategy will help you understand not only what your users are doing on your site, but also why they are behaving in such a manner. This ultimately can help you improve your user’s experience, resulting in more sales and increased profits.

If your business is at the stage where you can budget for an in-house or outsourced data analyst, this expert insight and analysis can prove invaluable for your online business, whether it’s product or service-based. We do that in my business — we employ a full-time data intelligence officer to analyze user behavior at frequent set intervals and provide qualitative insights and advice, to help consistently optimize and improve our user’s experience, based on these

By Anna Banacka and Anna Koper

WARSAW/GDANSK, Poland (Reuters) – Shares in Polish e-commerce group Allegro leapt more than 50% on their trading debut on Monday, giving the company a market value of about $17.6 billion in Europe’s biggest IPO so far this year.

Allegro’s strong start mirrored the performance of some recent U.S. IPOs that have shot up on their first days of trading, demonstrating investors’ willingness to pay for growth.

Allegro, founded more than 20 years ago as a home-grown rival to eBay, is central Europe’s most recognised e-commerce brand, with its website attracting 20 million visitors a month.

At 1126 GMT, its shares were trading at 68.1 zlotys, up 58.4% from their IPO price of 43 zlotys, which was itself at the upper end of the guidance range.

“When pricing deals like Allegro, it is more important to build momentum than to maximize price on day one,” said Christoph Stanger, who co-heads Goldman Sachs’ European equity capital markets business, which helped organise the IPO.

Private equity owners Cinven, Permira and Mid Europa will want to benefit from that momentum in follow-on placements, after only 25% of the Polish company was floated in the IPO, Stanger said.

Europe’s IPO market is showing some signs of picking up, with Britain’s The Hut Group last month making the biggest debut on the London Stock Exchange in seven years.

However, investor appetite seems to be reserved for tech and growth companies – sectors that corporate Europe is light on compared to the United States, where a number of blockbuster tech IPOs have priced this year.

Allegro operates in one of few business areas to benefit during the coronavirus pandemic, as shoppers switch to buying online.

“The recent pandemic highlighted the value of e-commerce for a consumer, and accelerated e-commerce penetration,” said

DICK’S Sporting Goods, Inc. DKS has been benefiting from sturdy consolidated same-store sales and robust e-commerce performance. This led to better-than-expected second-quarter fiscal 2020 results, wherein both top and bottom lines improved year over year.

Comps grew 20.7%, driven by higher transactions and a rise in average ticket of 2.8% and 17.9%, respectively. Solid performance in all core categories, including hardlines, apparel and footwear, contributed to comps growth. Further, the healthy consumer demand for the product categories that drove comps growth in the second quarter has continued in the fiscal third quarter. For the first three weeks of the third quarter, the company has recorded comps growth of 11%.

Moreover, DICK’S Sporting has always been focused on boosting omni-channel capabilities through strengthening of store network and expanding e-commerce presence. Amid the pandemic, the company has been displaying strong online momentum driven by higher online demand and improved omni-channel capabilities, including curbside pickup services and BOPIS. Notably, e-commerce sales surged 194% year over year during the fiscal second quarter.

On the store-front, it launched two types of concept stores, namely OVERTIME by DICK’S Sporting Goods and DICK’S Sporting Goods Warehouse. This move is in sync with its plans to expand outlet and clearance stores in a bid to offer popular athletic brands at discounted prices. Also, all its stores have resumed operations from June-end which is likely to contribute to the top line in the near term.

Other retail companies that have been benefiting from strong online show in the past few months are Hibbett Sports HIBB, Gap GPS and American Eagle AEO. Notably, Hibbett’s online sales advanced 212.2% year over year in the fiscal second quarter on the back of a rise in new customers. Also, Gap’s e-commerce channel recorded 95% growth during the fiscal second quarter. Moreover, American

A key measure of demand for big warehouses soared 51% in the first half of 2020 as the pandemic-driven surge in online sales sent companies scrambling for space to store and deliver goods to locked-down consumers.


The rush toward distribution centers was most pronounced at the largest end of the market, real-estate brokerage firm Colliers International Group Inc. said in a report released Thursday, as Inc. and other e-commerce and logistics providers accelerated a push toward sprawling facilities to process, package and ship digital orders.

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The report covers industrial buildings of 200,000 square feet or more in major North American markets.

“There is a surge in big-box occupancy,” said Pete Quinn, the firm’s national director of industrial services. “Amazon obviously leads the pack. They’ve got multiple big boxes going up all over the country.”

The online behemoth leased an estimated 26.9 million square feet in the first half of the year, and is expected to occupy nearly 98 million square feet across the U.S. in 2020 alone, the report said.

Overall, the Colliers report said the net change in occupied big-box space—known as net absorption—rose by 51% in the first half of this year in the markets covered from the same period in 2019, to nearly 79.8 million square feet.

For sites of 750,000 square feet or more, net absorption came to 34.3 million square feet in the first six months of the year, more than double the amount recorded for all of 2019, Colliers said.


Amazon has been racing to meet surging online demand after a wave

It is no secret how the industrial real estate asset category has been playing a crucial role in recent years in the growing e-commerce market, transforming the way how consumers shop and receive their goods. Services like same-day delivery are gaining traction, and last-mile properties in high-income urban areas have been witnessing solid pricing, occupancy and growth in rentals.

And the icing on the cake is the social-distancing norm amid this pandemic, which is fueling online orders and substantially boosting e-commerce’s share of total retail sales. Consumers’ habits are transforming at a rapid pace, and even the reluctant ones, who once favored in-store purchases, now prefer online purchases in order to avoid physical contact and spread of infection.

Per the U.S. Commerce Department, e-commerce sales soared 44% year over year in the June-end quarter. Moreover, eMarketer expects e-retail sales to contribute a whopping 14.5% to total U.S. retail sales this year. This is poised to lift all boats and specifically, the industrial REITs, which provide the critical infrastructure for e-commerce operations, are witnessing robust demand for spaces, driving leasing and development activity.

And why wouldn’t that be? On an average, online retailers require three times the warehouse spaces compared with traditional retailers. In addition, demand is emerging not only from the direct-to-consumer e-commerce companies but also from retail and consumer product firms. These companies are focusing on their supply-chain networks to cater to the skyrocketing demand from online shoppers amid the pandemic.

As such, the industrial asset category is witnessing low vacancy rates, high-asking rents and robust rent collections. This is also ensuring more certainty as well as the fuel for investments in this sector.

Furthermore, apart from the fast adoption of e-retail, the industrial real estate space is anticipated to benefit over the long run from a likely increase