Amazon’s Prime Day, potentially the biggest gift buying period of 2020, is running into intensified retail competition.
Kohl’s, J.C. Penney, Walmart, Target and Bed, Bath & Beyond are among those retailers triggering huge savings, new products and conveniences like contactless curbside pickups, and speedy deliveries, either in tandem with the Amazon promotion or a few days ahead, all to encourage consumers to get some holiday shopping done early, and distract them from the savings lure of Prime Day.
They’re also reminding consumers about the safety precautions being undertaken to reduce the risk of getting infected by the coronavirus. This year, consumers are most concerned about contracting the virus while inside stores. But they are also worried that retailers will run out of the gifts they want to buy most, since many retailers have bought conservatively for the fourth quarter, and that they won’t get their gift purchases delivered on time for the holidays.
Mostly retailers are promoting decorative home, cozy and comfortable casual clothes and accessories; home office supplies, home entertainment, kitchen-related products, electronics, games and computer equipment because of the lifestyle changes as a consequence of COVID-19. While showcasing their discounted items, retailers are reminding consumers of the safety precautions they’ve installed to make their stores safe to shop.
Due to the pandemic, Amazon this year reset Prime Day to Tuesday and Wednesday this week, as opposed to July, when it has been staged since 2015. It’s for Amazon Prime members only. Due to the delay closer to Christmas and the profound and continuing shift toward online spending, versus spending at brick-and-mortar stores, Prime Day is expected to generate robust double-digit growth this year. It’s been a key impetus to the earliest-ever onset of holiday gift promoting across the retail industry. In recent years, the holiday push for many