DENVER (AP) — As part of its corporate farewell to Denver, Molson Coors Beverage Co. vowed last fall to invest hundreds of millions of dollars in the company’s brewing plant in Golden, the second-largest beer-making facility in the world. Now the scope of that work is coming into focus, and heavy machinery is on the horizon in Jefferson County.

“Demolition activities will be starting relatively quickly,” Peter J. Coors, son of Molson Coors vice chairman and longtime face of Coors Brewing Pete Coors, told The Denver Post on Tuesday.

The younger Coors has been named the director of the G150 project, a name taken from the impending 150-year anniversary of family patriarch Adolph Coors launching a brewing company in Golden with fellow Prussian immigrant Jacob Schueler in 1873.

G150, scheduled to stretch into 2024, will completely overhaul the infrastructure between the company’s Golden brewhouse and the packaging facility at the massive plant. New, more-efficient fermenting, aging and filtration facilities will be built. The so-called “government cellars” where beer is stored prior to packaging will also be replaced with a state-of-the-art upgrade, Coors said. That building dates back to the 1950s.

“Obviously, we have made capital improvements of the course of the last 50, 60 years but all of those buildings were of that vintage,” he said. “It means a lot that Molson Coors is putting the money into the Golden brewery to set us up going forward.”


The existing fermenting, filtering and storage facilities aren’t being removed as part of the work, Coors said. Instead, they will be abandoned in place. The new tank farms coming as part of the project will be replacing surface parking lots and ponds on the property.

The big-time public commitment to Coors Brewing’s birthplace, production epicenter and symbolic home was made as the parent