Index Exchange is adding new positions to its C-suite, naming former Amazon executive Lori Goode as its CMO and former Criteo executive Jess Breslav as chief customer officer.

The supply-side platform is building out its leadership team as the industry faces a long road ahead, said CEO Andrew Casale, especially in adapting to the deprecation of third-party cookies and Apple’s IDFA, which make ad targeting much harder.

“We’ve got to pivot quite a few behaviors in the next, say, 15 months or less to be completely ready, but I think we’re going to get it done,” said Casale.

Breslav worked at Criteo, the publicly traded ad-tech company, for seven years, most recently serving as executive managing director, Americas.

“I am proud to join a team that has continued to show a strong and sustainable approach to driving growth, and I look forward to helping Index double down on that commitment,” Breslav said in a statement.

Index Exchange had previously managed its direct customers, publishers and media companies, and its indirect publishers on the buy-side separately. Now those two customer sets will be managed together under the CCO role, which will help handle the increase in deal activity on the exchange between publishers and big brands during the novel coronavirus pandemic.

“That kind of collaboration between our direct customer and our indirect customer has never been in higher demand. And so this will allow us to create a far more seamless experience end-to-end across the transaction,” Casale said.

Goode spent the past five years as head of marketing and training for Amazon Advertising. Prior to that, she spent two years at Facebook and more than six years at Microsoft.

“I could not be more excited to join a team so committed to driving business growth for publishers and marketers alike, and

Matthew Anderson is leaving Roku after serving as its chief marketing officer for seven years — and he’s joining James Murdoch’s Lupa Systems investment company as a strategic adviser.

Anderson, a former News Corp and Sky exec, announced Monday that he will exit Roku effective in December. A Roku rep confirmed his departure but declined to comment. At this point, Roku has not identified a replacement for Anderson as CMO.

According to Anderson, who announced his new role with Lupa in a LinkedIn post, he first worked with James Murdoch when the latter became CEO of Star TV (then owned by News Corp) in 2000.

“I am thrilled to be joining Lupa Systems as Strategic Advisor in December, co-investing with James Murdoch and his exceptional team to scale businesses shaping media, security, sustainability and India/East Asia for years to come,” Anderson wrote. “I’ll be joining long-standing colleagues to support inspiring and disruptive companies and deploy Lupa’s playbook.”

Murdoch formed Lupa Systems last year, after he left as CEO of 21st Century Fox following Disney’s acquisition of major pieces of the 21CF empire. Since then, Lupa has acquired stakes in Vice Media Group and location-based VR startup the Void. Lupa also teamed with Attention Capital, led by former 21st Century Fox exec Joe Marchese, to acquire a controlling stake in Tribeca Enterprises.

Anderson joined Roku in 2012 as a strategic adviser and was named Roku’s first chief marketing officer in 2013. In his LinkedIn post, he said his professional vision at the time “was to become CMO of an engineering-led company; to help take it public; and work at the disruptive edge of media.”

Anderson called Roku CEO Anthony Wood “an inventor, entrepreneur and critical thinker who creates products that make TV better for everyone.”

At Roku, “we’ve scaled in the