a woman sitting next to a window: Personal branding for entrepreneurs in the age of clutter


© Jayadevan PK
Personal branding for entrepreneurs in the age of clutter

Note to readers: Hello world is a program developers run to check if a newly installed programming language is working alright. Startups and tech companies are continuously launching new software to run the real world. This column will attempt to be the “Hello World” for the real world. 

Some founders are very popular on social media. Take Kunal Shah or Ankur Warikoo for example. Seeing them, several operators and sometimes founders ask how they can build a personal brand too. Turns out it helps them land better gigs, promote their product, and open doors.

Now I won’t pretend to have a lot of insight on how they built their brands. Clearly, a lot of hard work has gone into it. But for most people looking to build a personal brand, there’s a simple idea to follow: get people to know, like, and trust you.

The thumb rule, as proposed by Bob Gurg and John David Mann in their book The Go-Giver goes something like this: “All things being equal people will do business with, and refer business to, those people they know, like, and trust.”

These pithy lines are repeated often by marketers and business folks in the context of doing business. And it works for personal branding as well. There are a bunch of things you can do to get people to know, like, and trust you.  Content marketers seem to have had a field day with the famous KLT principle so a simple Google search will throw up some good advice and a tonne of garbage on how to do that. So we won’t go into it. Instead, we’ll talk about some does and don’ts as you build your personal brand.

What you need to do