• Ads from politicians and campaigns accounted for at least 3% of Facebook’s estimated third-quarter U.S. revenue, according to data from Facebook’s ad library and the Center for Responsive Politics.
  • Google has dramatically limited targeting for political ads and Twitter banned them altogether, leaving Facebook as the only game in town for many campaigns.
  • “For better or worse — mostly worse — Facebook is the de facto place you go,” said Nick Fitz, CEO of online donations site Momentum, which powers the Defeat by Tweet campaign.

a man in a suit standing in front of a flat screen television: Former Vice President Joe Biden, presumptive Democratic presidential nominee, wears a protective mask during a NowThis economic address seen on a smartphone in Arlington, Virginia, U.S., on Friday, May 8, 2020.

© Provided by CNBC
Former Vice President Joe Biden, presumptive Democratic presidential nominee, wears a protective mask during a NowThis economic address seen on a smartphone in Arlington, Virginia, U.S., on Friday, May 8, 2020.

Anti-Trump super PAC Defeat by Tweet launched in June and has run up an advertising bill of more than $800,000 with an online campaign that encourages people to automatically donate money every time the president tweets.


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Thanks to Trump’s habitual tweeting, the group has parlayed its spending into about $3 million of fundraising. However, none of that ad spending has been on Twitter. Instead, it’s taking place exclusively on rival social media site Facebook.

Defeat by Tweet is far from alone. Scores of political candidates and outside groups have loaded up on Facebook spending ahead of next month’s election. That’s partly because Facebook reaches over a quarter-billion users in North America every month and has a family of popular apps, including Messenger, Instagram and WhatsApp. But it’s also because many other ad-supported sites have retreated from politics, leaving Facebook as the only game in town. 

Google, the largest internet advertising company, limited the ability for campaigns to target users with political ads. Twitter banned political advertising altogether after CEO Jack Dorsey proclaimed last October that “political message reach

Press release content from Newswire. The AP news staff was not involved in its creation.

NEW YORK – October 5, 2020 – ( Newswire.com )

The insurance industry has received a major wake-up call in the form of the recent digital transformation accentuated by the coronavirus pandemic. Insurance agencies, carriers, and brokerages have been forced to revamp outdated websites and optimize online marketing channels to reach target audiences through digital content. Insurance companies in need of new targeted channels for strategic distribution select Newswire’s Financial Distribution Platform to reach new customers during this unprecedented time.

Insurance companies have relied far too heavily on print marketing collateral throughout the 21st centuries, and as Kathleen Booth of iMPACT.com stated, “…agencies need to create more digital content.” Beyond the creation of said content, insurance agencies need to distribute this information effectively to uncover opportunities with key financial outlets. 

“Content strategies need to be prepared in such a way that reporters and journalists from relevant outlets understand the immediate potential in your company news. With Newswire’s Financial Distribution Platform, insurance agencies can target a larger audience and reach more prospective customers,” said Charlie Terenzio, Newswire’s VP of Earned Media Advantage Business.

Insurance C-suite executives and teams can reach millions of potential readers by distributing company news on Yahoo Finance, as well the most popular global financial websites available on-demand, such as Morning Star, Market Watch, and The Street. 

“With Newswire, executives can deliver news directly to investors, analysts and financial community,” said Anthony Santiago, Newswire’s VP of Marketing. “This allows insurance agencies to maximize their influence across their own industry as well as global investors.” 

Insurance companies continue to leverage Newswire to enhance their distribution efforts to generate greater viewership and qualified leads through consistent communication campaigns. 

Learn how

A kitchen table discussion spurred three women to found their own wine company, and now, the three of them are vying for the final prize of $100,000 seed money on the I Quit show on Discovery Channel this Saturday.

Esrever Wines was founded in 2011 by friends Jasmine Dunn, Tyshemia Ladson, and Ashanti Middleton, and they produced and bottled their first wine in 2018. “Esrever was started at Jasmine’s mother Cheryl’s kitchen table,” says Ladson. “Her home was our refuge from the world ever since we were in elementary school, and her kitchen table became our boardroom.”

One evening, the three friends were gathered around the table discussing the joys and pains of life. “We all share a love for wine and surprisingly, had ran out that evening,” Ladson says. “So then someone joked about wanting to ‘reverse’ to the previous weekend, and that turned into a conversation about creating our own wine to remind us of happier times.”

Their name “Esrever” is “reverse” spelled backward, but these women didn’t reverse their dreams – they kept going, even though it took them seven years to get their first wine into production. “During the early stages, Ashanti learned in a college course that a creative way to name your business is to take a word and reverse it. Reverse backwards is ‘Esrever,’ and so our journey began,” Ladson says.

Since their first appearance on the I Quit show on Discovery Channel show, this New York-based wine company has experienced an uptick in sales. The show has its finale this Saturday. “It has affected us positively,” Middleton says. “It has also increased