Virtual training and pay-as-you-go fitness platform partners with leading sports performance apparel brand to further promote the active lifestyle of its users

FlexIt and 2XU team up

FlexIt and 2XU team up to bring fitness and performance apparel together.
FlexIt and 2XU team up to bring fitness and performance apparel together.
FlexIt and 2XU team up to bring fitness and performance apparel together.

NEW YORK, Oct. 12, 2020 (GLOBE NEWSWIRE) — FlexIt, the platform that enables users to seamlessly access live, 1-on-1 virtual training with personal trainers and access fitness facilities all over the country, announces its partnership with 2XU, a proven leader in performance sports apparel. This collaboration will allow users to take full advantage of both products, providing both FlexIt users and 2XU customers with a well-rounded fitness experience.

Both 2XU customers and FlexIt users will benefit directly from this partnership. 2XU customers will receive custom access to FlexIt’s virtual training platform and its network of close to 3,000 partner fitness facilities across the United States. FlexIt users will be rewarded for completing specific fitness challenges (such as working out for consecutive days) with exclusive 2XU offers across the brand’s key product categories, which are all designed to help users prepare, perform and recover to improve their overall performance. Together, the two companies are giving their networks the opportunity to continue their fitness journeys through various initiatives, experiences and activations over the next year.

“FlexIt and 2XU are two like-minded companies in that both our missions focus on providing everyone with the tools they need to work out successfully, in a way that makes them feel comfortable, no matter where they are,” said Austin Cohen, CEO and founder of FlexIt. “We’re partnering to further these goals and make sure people can work out their way with premier fitness access and performance apparel.”

2XU is a global leader in sports

DUBLIN, Sept. 28, 2020 /PRNewswire/ — The “GCC Personal Luxury Goods Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025” report has been added to ResearchAndMarkets.com’s offering.

The GCC personal luxury goods market grew at a CAGR of around 5% during 2014-2019

Personal luxury goods refer to the high-end and premium items, including apparel, watches, jewelry, cosmetics, bags, fashion accessories, etc. These branded products offer premium quality materials, superior craftsmanship, and high-value aesthetics. Most of the personal luxury goods are highly durable with extended warranty period, thereby being heavily priced. In the GCC region, rapid globalization along with the wide presence of international luxury brands is currently bolstering the market growth.

The rising consumer living standards supported by their increasing disposable income levels are augmenting the sales of personal luxury goods in the GCC region. Moreover, the high prevalence of western fashion trends coupled with the rising working women population is also catalyzing the product demand. The expanding tourism sector, particularly in Dubai and UAE, along with the relaxed trade barriers with several developed countries, is also driving the market growth.

For instance, the GCC member states signed the European Free Trade Agreement (EFTA), allowing the trade of personal luxury goods from countries like Italy and France. Besides this, the wide availability of personal luxury goods on online retail platforms is also propelling the market growth in the region. The growing number of celebrity endorsements and the high prevalence of social media marketing are also driving the demand of personnel luxury goods in the region.

Apart from this, the rising popularity of limited capsule collections and fashion drops have also fueled the market for secondhand luxury goods. Moreover, various personal luxury platforms are increasingly investing in authentication procedures and quality checks for providing a safe and