a person sitting on a table: As of this week, the platform is officially expanding its purview to include men’s fashion.


© Hearst Owned
As of this week, the platform is officially expanding its purview to include men’s fashion.

By now we’ve established that you’re a pretty stylish dude. We can be honest here, right? We know each other pretty well at this point. So I’ll let you in on a little secret. Sometimes *lowers voice conspiratorially* being a pretty stylish dude is tough work. Sometimes, in fact, being a pretty stylish dude can damn-near feel like a burden.

For those times, few and far between though they may be, it’s handy to have some backup around. And if the burden of being a stylish dude has been feeling particularly heavy as of late, backup is indeed here in the form of Amazon’s brand-spanking-new (for men, that is) personal shopping service.

If I had to hazard a guess, I’d say you’re probably not doing too much of your clothing shopping on the world’s largest retailer. Well, Amazon’s personal shopping service is looking to change all that, and I’ll be damned if it’s not making a compelling argument right out of the gate. Billed as Personal Shopper by Prime Wardrobe (whew), the monthly styling service exclusively available to Prime members initially launched last year featuring an enviable roster of go-to women’s brands. As of this week, the platform is officially expanding its purview to include men’s fashion from the likes of Adidas, Carhartt, Lacoste, Levi’s, and the retailer’s own impressive—if slightly shadowy—cabal of in-house labels. (I’m kidding, I’m kidding! Mr. Bezos, please call off your drones. The buzzing is really starting to annoy my neighbors.)



a bag of luggage sitting on top of a suitcase: Personal Shopper by Prime Wardrobe includes staples and statement pieces alike from brands big and small.


© Amazon Prime
Personal Shopper by Prime Wardrobe includes staples and statement pieces alike from brands big and small.

With the launch of a personal shopping service for men, Amazon looks to plant its flag firmly