Aldi is to create another 4,000 jobs with the opening of 100 new stores and a new online ordering service as part of a £1.3bn investment drive in the UK.
The new jobs are on top of 3,000 permanent roles the discount supermarket chain has created this year after grocery sales surged during the coronavirus pandemic.
Giles Hurley, the chief executive of Aldi UK and Ireland, said the group’s sales had grown by at least 10% since the beginning of this year, up from the 8% achieved in 2019, as he claimed shoppers had switched from major supermarkets such as Tesco.
“Small local supermarkets have often performed particularly well during the pandemic,” he said, adding that the economic difficulties facing British families meant they were likely to turn to discounters such as Aldi to save cash towards the end of the year. “Right now we have got everything stacked in our favour,” he said.
He said Britons would still want to celebrate Christmas despite the restrictions on gatherings to control the spread of the virus and may opt for two family dinners rather than one in order to see loved ones.
Despite Hurley’s upbeat outlook, market share figures indicate that Aldi’s major rivals such as Tesco, Sainsbury’s and Asda have dramatically stepped up growth, marking a turnaround in behaviour as shoppers look for a one-stop shop for weekly supplies – either in one visit to a supermarket or by ordering online.
Aldi’s online sales of non-food and wine soared 70% this year, up from 40% growth in 2019, as more people switched to shopping from home during the coronavirus outbreak. However,